“More is not always better. In fact, more is almost never better.”

Great post by Seth Godin that more is almost always never better. That is with the infinite publishing capacity of the web and the proliferation of sales and marketing channels, companies can overload their customers with too many messages and offers.

I think the rise of mobile also makes it that much more important to focus on the essential messages and content. Along with this goes the must that digital must have utility.

The Inevitable Decline Due to Clutter [Seth Godin]


Rebuilding without Blowing Bubbles

Not really content strategy but strategy nonetheless. I wholeheartedly agree with analyst Eric Janszen’s take on where our economy has been and where it should be going. Too much FIRE (Finance, Insurance, Real Estate) in the past 30 years or so. What we need is investment in TECI – that is Transportation, Energy, Communications and Infrastructure.

The Postcatastrophe Economy: Rebuilding America and Avoiding the Next Bubble [Amazon]

Jay Z Decoded Promotional Campaign

An awesome multi-media campaign to promote Jay Z’s new book Decoded. Pages of the book were printed on the bottom of a Miami hotel pool, the roof of New Orleans building, the London Tube, in a Gucci leather jacket and a cheesburger wrapper, among many other places.

Inside Jay-Z’s Launch of “Decoded” With Droga5, Bing [Fast Company]
Jay-Z “Decoded”: 32 Pages Revealed [Fast Company]

In the Future We’ll All Cater to the Rich

Perhaps we are entering the era of the self-starter. Prof. Andrew Caplin of New York University thinks so. He begins with the premise that in the coming global economy some people will succeed and others will not, and income inequality will grow. While it’s noble to focus on how to spread wealth around, he says that it might be wiser to think of ways the poor and middle class could cater to the economy’s biggest winners.

“Unfortunately, there will be income inequality,” he says, “but enough people will make money that those who don’t would do well, in as much as they understand the needs of that group.”

He says he expects a rise in what he call “artisanal services,” like cooks, nutritionists, small-scale farmers. He sees services emerging that aid the wealthy at the intersection of health and genetic science. He imagines a rise in technology services, too — experts who keep clients current about technology which can advance their interests in business, in the media, on search engines and so on.

Some Very Creative Economic Fix-Its [NY Times]

Sportswriting has gone to the Robots

This month, StatSheet unveiled StatSheet Network, made up of separate Web sites for each of the 345 N.C.A.A. Division I men’s basketball teams. Beyond statistics galore, each site has what the company calls “automated content,” stories written entirely by software, including write-ups of the team’s games, past and future. With a joking wink, StatSheet’s founder, Robbie Allen, refers to these sites as the “Robot Army.”

When the Software is the Sportswriter [NY Times]

Concise Definition of Content Strategy

I love concise descriptions of things with a good analogy thrown in.

For instance, the best description of Detroit Techno I’ve heard is credited to Juan Atkins who said Detroit Techno sounds like what would happen if George Clinton and Kraftwerk were trapped in an elevator.

The best one I’ve found for Content Strategy is “Content Strategy is to copywriting as information architecture is to design” coined by Rachel Lovinger of Razorfish.

Content Strategy: The Philosophy of Data [Boxes and Arrows]

The Great Urban Hack

Good write up on the hackathon event in New York City this past weekend. My only complaint with the coverage is neglecting to mention that a similar event happened in San Francisco at the same time. Maybe because the SF Folks built applications that appear to be more worthwhile.

The Great Urban Hack SF: Tenderloin [Gray Foundation for the Arts]
Hacking data all night long: A NYC iteration of the hackathon model [Nieman Journalism Lab]