AT&T – The Best and Worst of Times

Not that surprising but Consumer Reports has determined that At&T is the worst cell phone carrier in the U.S. It’s strange that they actually brag in the marketing efforts with the tagline “The Fastest Network. Period.” rather than fess up and develop a message that better reflects the reality and perception of the situation. And then with their response to the bad news, they took the opportunity to brag about their growth and how well their mobile network performed in their own “independent” tests.

In the past I have been an AT&T apologist. It’s worked pretty much everywhere I’ve needed it although it is notoriously unreliable in midtown Manhattan. But last Friday I was in a hospital and needed to send an important text and it could not pick up any network for fifteen minutes. That’s where they lost me.

AT&T is the worst carrier in the U.S. according to Consumer Reports [Boy Genius Reports]


About brohanyc
interaction design, information architecture, content strategy.

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