“More is not always better. In fact, more is almost never better.”

Great post by Seth Godin that more is almost always never better. That is with the infinite publishing capacity of the web and the proliferation of sales and marketing channels, companies can overload their customers with too many messages and offers.

I think the rise of mobile also makes it that much more important to focus on the essential messages and content. Along with this goes the must that digital must have utility.

The Inevitable Decline Due to Clutter [Seth Godin]


About brohanyc
interaction design, information architecture, content strategy.

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