Jay Z Decoded Promotional Campaign

An awesome multi-media campaign to promote Jay Z’s new book Decoded. Pages of the book were printed on the bottom of a Miami hotel pool, the roof of New Orleans building, the London Tube, in a Gucci leather jacket and a cheesburger wrapper, among many other places.

Inside Jay-Z’s Launch of “Decoded” With Droga5, Bing [Fast Company]
Jay-Z “Decoded”: 32 Pages Revealed [Fast Company]

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About brohanyc
interaction design, information architecture, content strategy.

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