Concise Definition of Content Strategy

I love concise descriptions of things with a good analogy thrown in.

For instance, the best description of Detroit Techno I’ve heard is credited to Juan Atkins who said Detroit Techno sounds like what would happen if George Clinton and Kraftwerk were trapped in an elevator.

The best one I’ve found for Content Strategy is “Content Strategy is to copywriting as information architecture is to design” coined by Rachel Lovinger of Razorfish.

Content Strategy: The Philosophy of Data [Boxes and Arrows]

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About brohanyc
interaction design, information architecture, content strategy.

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