Courtney Love’s Battle with Search Engines

A nice, high profile example of a good SEO strategy to combat negative information or images that may appear when your name or company appears on the top of search engines. In this case, Courtney Love has a created a blog like website that constantly publishes new less unflatteringly photos of her.

This summer, while promoting a new album that revived the name Hole (but without the group’s original members), Ms. Love, who has avidly embraced social media, introduced a Web site dedicated to her style that is intended to offset all of the horrific images of Courtney Love that result from entering that name into a Google search: Courtney with scarring on her over-plumped lips. Courtney with eyes that don’t line up. Courtney with corkscrew hair extensions. The site, whatcourtneyworetoday.com, shows endless, flattering pictures of Ms. Love playing dress-up in borrowed gowns and jewelry.

Courtney Love: ‘I’d Like to Be Trusted Again‘ [NY Times]

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About brohanyc
interaction design, information architecture, content strategy.

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