Gatorade campaign wins top honors at ANDY Awards

You know you hit on an an effective marketing/content idea when it goes from branded content webisodes to an actual sports network (Fox Sports Net). Replay, sponsored by Gatorade, brings rivals together 15 years after their original game for a rematch. The latest replay was a game between Detroit area downriver hockey behemoths Trenton and Catholic Central that originally ended in a 5-5 tie in 1999 (so they got to it 4 years early).

from ‘boardsmag

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About brohanyc
interaction design, information architecture, content strategy.

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