Content Strategy Coming Out Party @ SXSW

A relatively new niche in UX, a Content Strategist ideally is brought in early on a project, working in tandem with the client and Information Architect do to audit what type of information a site will contain, and what forms it will take on. This Content Strategist has attributes of both an Information Architect and a Copywriter, and has the ability to weave a brand’s story into the structure of a site through different forms of content, including text, images, video, infographics and more.

SXSW 2010: Highlights and Trends | Teehan+Lax

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About brohanyc
interaction design, information architecture, content strategy.

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