Influential Articles on Content Strategy

In the process of digital fall cleaning and came across some of the more influential articles written about content strategy.

Content Strategy arrived when a special issue by A List Apart was dedicated to the practice. It included articles from two of the biggest thought leaders in the field Kristina Halverson The Discipline of Content Strategy and Jeffery Macintyre Content-tious Strategy.

Design Crux on developing a content strategy or what they call the other CMS. Includes links to many articles and resources.

Newfangled Web Factory on how they go about Defining a Web Content Strategy .

Interview with Kodak marketing executive Tom Hoehn and why he feels that Content Strategy is the key to marketing .

Recent AOL hire Craig Bromberg on Why Strategy Matters and Size Doesn’t .

Presentation from the Spring 2009 Web Expo 2.0 by Kristina Halverson Content Strategy: What’s Real, What’s Relevant.

A 2007 article on Content Strategy from the Boxes and Arrrows blog Content Strategy: The Philosophy of Data .

Wikipedia has a brief entry on Content Strategy .


About brohanyc
interaction design, information architecture, content strategy.

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