Developing a Content Strategy

The three main questions that need to be answered when planning a proper Content Strategy, from Kristina Halverson’s Content Strategy for the Web via the Markup blog.

Creation. What content will be created and why? How will that content be structure and found? Where will the content come from? Who will be in charge of creating it?

Delivery. How will content get online? Who will review it, edit it, approve it, load it? What goes into phase one, phase two, and so on? How and where will you deliver content to your users? Which tools and data will ensure your users will find it?

Governance. Who cares for the content after it goes live? What’s the plan for adding, updating, and archiving content? What are the policies, standards, and guidelines by which content will be evaluated?


About brohanyc
interaction design, information architecture, content strategy.

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