Content Strategy Skill Set Types

Excerpted from Eat Media blog post ‘I Write the Songs that Make the Whole Web Sing’ from September 9, 2009.

Content Strategy Technologists—are perfect for projects that are CMS heavy (assessments, migrations, template setups), or require medium-to-heavy code/data base lifting or understanding in order to bring a project to fruition. The technologists are usually technical project managers or coders who understand that technology that just pushes numbers around is called a calculator. And calculators aren’t all that engaging to read on a Sunday.

Content Strategy Editorialists—are perfect for projects that require managing and organizing content at the nuts and bolts level (content inventory, style guide creation, editorial calendaring and curation.) These folks are writers at heart but stole away from the Underwood years ago and realized that content needs technology. *See bankrupt magazines and newspapers.

Content Strategy UX/IA’ers—are perfect for projects that require managing and organizing content at both the macro and micro level (gap analysis, wire-frames, content identification). Content Strategists with IA/UX leanings are a powerful blend of logic, information architecture understanding and have a particularly valuable focus on the space where content meets and becomes information. Go Team OmniGraffle!

Content Strategy Designers
—are perfect for projects that require managing and organizing content when design is a key element of how and why the information is being presented to the user. There are some designers who simply copy the text the copywriter gave them from WordPad to Photoshop and make it pretty. There are others who ask questions like “why are we saying this on this screen.” Wireframes, information architecture and even some front-end coding are tools in their belt. These people usually have great haircuts.


About brohanyc
interaction design, information architecture, content strategy.

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